I have often reflected within myself on this unaccountable humor in womankind of being smitten with everything that is showy and superficial, and on the numberless evils that befall the sex from this light fantastical disposition.
Joseph AddisonThe great art in writing advertisements is the finding out of a proper method to catch the reader's eye; without which, a good thing may pass over unobserved, or lost among commissions of bankrupt.
Joseph Addison