Whether zeal or moderation be the point we aim at, let us keep fire out of the one, and frost out of the other.
Joseph AddisonThe great art in writing advertisements is the finding out of a proper method to catch the reader's eye; without which, a good thing may pass over unobserved, or lost among commissions of bankrupt.
Joseph AddisonContent thyself to be obscurely good. When vice prevails, and impious men bear sway, the post of honoris a private station.
Joseph Addison