Among all kinds of Writing, there is none in which Authors are more apt to miscarry than in Works of Humour, as there is none in which they are more ambitious to excel.
Joseph AddisonThe great art in writing advertisements is the finding out of a proper method to catch the reader's eye; without which, a good thing may pass over unobserved, or lost among commissions of bankrupt.
Joseph AddisonA good disposition is more valuable than gold, for the latter is the gift of fortune, but the former is the dower of nature.
Joseph Addison