The great art in writing advertisements is the finding out of a proper method to catch the reader's eye; without which, a good thing may pass over unobserved, or lost among commissions of bankrupt.
Joseph AddisonWhat an absurd thing it is to pass over all the valuable parts of a man, and fix our attention on his infirmities.
Joseph AddisonWhen a man has been guilty of any vice or folly, the best atonement he can make for it is to warn others not to fall into the like.
Joseph AddisonWhen I consider the Question, Whether there are such Persons in the World as those we call Witches? My Mind is divided between the two opposite Opinions; or rather I believe in general that there is, and has been such a thing as Witchcraft; but at the same time can give no Credit to any Particular Instance of it.
Joseph AddisonOur forefathers looked upon nature with more reverence and horror, before the world was enlightened by learning and philosophy, and loved to astonish themselves with the apprehensions of witchcraft, prodigies, charms, and inchantments. There was not a village in England that had not a ghost in it, the church-yards were all haunted, every large common had a circle of fairies belonging to it, and there was scarce a shepherd to be met with who had not seen a spirit.
Joseph AddisonContent has a kindly influence on the soul of man, in respect of every being to whom he stands related. It extinguishes all murmuring, repining, and ingratitude toward that Being who has allotted us our part to act in the world. It destroys all inordinate ambition; gives sweetness to the conversation, and serenity to all the thoughts; and if it does not bring riches, it does the same thing by banishing the desire of them.
Joseph Addison