One of the guiding principles of Altuzarra is that fashion can be transformative, changing not just the way you look, but also the way you feel. By partnering with Target, we hope to bring that same experience to a much broader range of women.

It's important not to take all this fashion stuff too seriously, and I kind of love the idea of cheesiness.

When you start a collection, you have to push yourself to limits that may make you uncomfortable.

There’s a side to me that likes to make clothes for everyday. But I also think of fashion as an escape. It’s like a dream. It shouldn’t always be practical and about real life. Sometimes you have to do a piece that has a bit more of a wow - almost like, "I don’t know who’s going to wear that. It’s almost too much." That’s a lot of what fashion is about. Even in an economy that isn’t strong and where it’s important to sell clothes, you have to make things that let people dream a little, you know?

One of the guiding principles of Altuzarra is that fashion can be transformative, changing not just the way you look, but also the way you feel. By partnering with Target, we hope to bring that same experience to a much broader range of women.

I wanted to create clothes for women in their 40s and 50s and 60s who have careers and are sexy and dont want to look like grandmothers.

The best and the worst thing about fashion is that anyone can do it. But because fashion can be the most unintellectual thing, you have to turn it into an intellectual exercise just for your own sanity. You have to start with a conceit.