He who wants to persuade should put his trust not in the right argument, but in the right word. The power of sound has always been greater than the power of sense.
Joseph ConradThe word 'ivory' rang in the air, was whispered, was sighed. You would think they were praying to it. A taint of imbecile rapacity blew through it all, like a whiff from some corpse. By Jove! I've never seen anything so unreal in my life. And outside, the silent wilderness surrounding this cleared speck on the earth struck me as something great and invincible, like evil or truth, waiting patiently for the passing away of this fantastic invasion.
Joseph Conrad