A lie told once remains a lie but a lie told a thousand times becomes the truth

Man is and remains an animal.Here a beast of prey, there a housepet, but always an animal.

A thousand years hence, every German will speak with awe of Stalingrad and remember that it was there that Germany put the seal on her victory.

One should not as a rule reveal one's secrets, since one does not know if and when one may need them again. The essential English leadership secret does not depend on particular intelligence. Rather, it depends on a remarkably stupid thick-headedness. The English follow the principle that when one lies, one should lie big, and stick to it. They keep up their lies, even at the risk of looking ridiculous.

Propaganda must facilitate the displacement of aggression by specifying the targets for hatred.

This is the secret of propaganda: Those who are to be persuaded by it should be completely immersed in the ideas of the propaganda, without ever noticing that they are being immersed in it.

That propaganda is good which leads to success, and that is bad which fails to achieve the desired result. It is not propaganda’s task to be intelligent, its task is to lead to success.