The money pigs of capitalist democracy: Money has made slaves of us. Money is the curse of mankind. It smothers the seed of everything great and good. Every penny is sticky with sweat and blood.

A media system wants ostensible diversity that conceals an actual uniformity

...the rank and file are usually much more primitive than we imagine. Propaganda must therefore always be essentially simple and repetitious.

The English follow the principle that when one lies, one should lie big, and stick to it. They keep up their lies, even at the risk of looking ridiculous.

[Hitler thought] that Mussolini was no figure of world history, like der Fuehrer or Stalin.

Propaganda is not an end in itself, but a means to an end. If the means achieves the end then the means is good... the new Ministry has no other aim than to unite the nation behind the ideal of the national revolution.

The most brilliant propagandist technique will yield no success unless one fundamental principle is borne in mind constantly - it must confine itself to a few points and repeat them over and over.