Do you want total war? If necessary, do you want a war more total and radical than anything that we can even imagine today?

A thousand years hence, every German will speak with awe of Stalingrad and remember that it was there that Germany put the seal on her victory.

Once more a red fire blows steeply upwards...the factory will do no more work for Herr Churchill...tomorrow morning Coventry will lie in smoke and ruins.

There is no need for propaganda to be rich in intellectual content.

The most brilliant propagandist technique will yield no success unless one fundamental principle is borne in mind constantly - it must confine itself to a few points and repeat them over and over.

Everything is what you make of it, even yourself.

Photography today is accomplishing a lofty mission in which every German should collaborate by buying a camera. The German people is ahead of every other in the technical domain and, thanks to its exceptional qualities, the small camera has conquered the whole world... Much is at stake here from the point of view of popular consumer goods and, furthermore, photography has a particularly important political role to play. (Addressing the Berlin Photography Fair, 1933)