A lot of the content that goes directly to the internet, or is web-created content, is very hand-held video where you can watch this woman fall off the coffee table, or see a funny little gag, or is interview-style stuff, which is great. I love that. I consume it like crazy. But, this is designed to be reminiscent of what you would see during primetime, and reminiscent of what you would see in a movie theater, on any given weekend, and in that regard, it's brand new.
Joseph McGinty NicholKids don't even know what it means that you have to watch a show on Thursday night at 9 o'clock, on any given network. You just put it on your DVR, or queue it up on your computer, and it's an on-demand and instant access world.
Joseph McGinty NicholI love stories of female empowerment. I love stories of, "Hey, I'm an ordinary person." "No, you're not!" I love stories about not knowing you have it in you, but when called to task, you rise and you find out who you are.
Joseph McGinty NicholFor me, casting is critical. It's nice that social media and the passionate fans really corroborated choices and embraced kids to be characters.
Joseph McGinty NicholWhen you're a kid going on being an adult, everything radiates so deeply and resonates so passionately, and I like the opportunity to tell those stories.
Joseph McGinty NicholIf you look at Hollywood today, compared to five years ago, 10 years ago, 20 years ago or 30 years ago, the change from moment to moment has always been extraordinary. It never stops moving.
Joseph McGinty NicholIt's just a wonderful experience and it's fun when you make a film and people go to it to emote and in my picture you hear the audible sobbing and then you hear the audible laughter and then you see people leaving the theater with a little bit of spring in their step. It's just great to be part of one that lasts a long time.
Joseph McGinty Nichol