A lot of the content that goes directly to the internet, or is web-created content, is very hand-held video where you can watch this woman fall off the coffee table, or see a funny little gag, or is interview-style stuff, which is great. I love that. I consume it like crazy. But, this is designed to be reminiscent of what you would see during primetime, and reminiscent of what you would see in a movie theater, on any given weekend, and in that regard, it's brand new.
Joseph McGinty NicholActors can make five movies a year. A director can make one movie, every two years. It's a whole different level of commitment and of sweat equity, and therefore there's a direct correlation to passion.
Joseph McGinty NicholSometimes you do things that are fundamentally built to touch the world, and you feel good when you're successful doing it, and you're disappeared when the world fails to respond, which also happens.
Joseph McGinty NicholWhen you're a producer or director, there's so much sweat that goes into any given project.
Joseph McGinty NicholFor me, casting is critical. It's nice that social media and the passionate fans really corroborated choices and embraced kids to be characters.
Joseph McGinty Nichol