Kids don't even know what it means that you have to watch a show on Thursday night at 9 o'clock, on any given network. You just put it on your DVR, or queue it up on your computer, and it's an on-demand and instant access world.
Joseph McGinty NicholI felt a particular attachment, naturally, to the Superman character and really dug deep, but at the same time, I am a passionate fan, be it Star Wars, be it the entire Marvel catalog, be it the DC catalog, or the original thinking at Pixar. I'm a fan first, so I'm always curious to see the way people express themselves and how it's being done.
Joseph McGinty NicholA lot of the content that goes directly to the internet, or is web-created content, is very hand-held video where you can watch this woman fall off the coffee table, or see a funny little gag, or is interview-style stuff, which is great. I love that. I consume it like crazy. But, this is designed to be reminiscent of what you would see during primetime, and reminiscent of what you would see in a movie theater, on any given weekend, and in that regard, it's brand new.
Joseph McGinty NicholI don't really think about film or television or going directly to the internet. I just think about doing something that people are going to get excited about.
Joseph McGinty Nichol