I just think we live in a world where people are so excited about the hot new thing, but you can't necessarily tell a story in one movie. With this platform, we can really dive deep and go for it.

Kids don't even know what it means that you have to watch a show on Thursday night at 9 o'clock, on any given network. You just put it on your DVR, or queue it up on your computer, and it's an on-demand and instant access world.

I felt a particular attachment, naturally, to the Superman character and really dug deep, but at the same time, I am a passionate fan, be it Star Wars, be it the entire Marvel catalog, be it the DC catalog, or the original thinking at Pixar. I'm a fan first, so I'm always curious to see the way people express themselves and how it's being done.

A lot of the content that goes directly to the internet, or is web-created content, is very hand-held video where you can watch this woman fall off the coffee table, or see a funny little gag, or is interview-style stuff, which is great. I love that. I consume it like crazy. But, this is designed to be reminiscent of what you would see during primetime, and reminiscent of what you would see in a movie theater, on any given weekend, and in that regard, it's brand new.

I don't really think about film or television or going directly to the internet. I just think about doing something that people are going to get excited about.

It's a world creation show [Shadowhunters], so we've gotta work hard in the physical production capacity with the visual effects, the sets and everything. It's not just the real world with two people chatting in a diner. That's tough on a television budget.

I love stories of female empowerment. I love stories of, "Hey, I'm an ordinary person." "No, you're not!" I love stories about not knowing you have it in you, but when called to task, you rise and you find out who you are.