As we think of power in the 21st century, we want to get away from the idea that powerโs always zero sum โ my gain is your loss and vice versa. Power can also be positive sum, where your gain can be my gain.
Joseph NyeHis [Osama bin Laden]excessive use of terror, including numerous attacks that indiscriminately killed many women and children, and of course many Muslims, has hurt the attractiveness of his message.
Joseph NyeEvery politician just has to remember how he got his position in the first place. A young candidate running for Congress or any outsider interested in public office could only achieve his goals by relying on soft power. They could not force anyone to vote for them. They needed to convince their potential voters, they needed to do fundraising, they needed to be attractive candidates.
Joseph Nye