Every politician just has to remember how he got his position in the first place. A young candidate running for Congress or any outsider interested in public office could only achieve his goals by relying on soft power. They could not force anyone to vote for them. They needed to convince their potential voters, they needed to do fundraising, they needed to be attractive candidates.
Joseph NyePower is the ability to affect others to get the outcomes you want, and that can be done by coercion, payment or attraction.
Joseph NyeThe national interest is predetermined by geopolitics or the history of a country. Important political leaders never just followed their interests - they were concerned about the interests of their people.
Joseph NyeEvery politician just has to remember how he got his position in the first place. A young candidate running for Congress or any outsider interested in public office could only achieve his goals by relying on soft power. They could not force anyone to vote for them. They needed to convince their potential voters, they needed to do fundraising, they needed to be attractive candidates.
Joseph Nye