Publicity, publicity, PUBLICITY is the greatest moral factor and force in our public life.

Every issue of the paper presents an opportunity and a duty to say something courageous and true; to rise above the mediocre and conventional; to say something that will command the respect of the intelligent, the educated, the independent part of the community; to rise above fear of partisanship and fear of popular prejudice. I would rather have one article a day of this sort; and these ten or twenty lines might readily represent a whole day's hard work in the way of concentrated, intense thinking and revision, polish of style, weighing of words.

The power to mould the future of the Republic will be in the hands of the journalists of future generations.

The Post-Dispatch will serve no party but the people; be no organ of Republicanism, but the organ of truth; will follow no causes bit its conclusions; will not support the Administration, but criticize it; will oppose all frauds and shams wherever or whatever they are; will advocate principles and ideas rather than prejudices and partisanship.

Put it before them briefly so they will read it, clearly so they will appreciate it, picturesquely so they will remember it and, above all, accurately so they will be guided by its light.

A cynical, mercenary, demagogic press will produce in time a people as base as itself.

A journalist is the lookout on the bridge of the ship of state. He notes the passing sail, the little things of interest that dot the horizon in fine weather. He reports the drifting castaway whom the ship can save. He peers through fog and storm to give warning of dangers ahead. He is not thinking of his wages or of the profits of his owners. He is there to watch over the safety and the welfare of the people who trust him.