Publicity, publicity, PUBLICITY is the greatest moral factor and force in our public life.

My especial object is to help the poor; the rich can help themselves. I believe in self-made men.

I will always fight for progress and reform, never tolerate injustice or corruption, always fight demagogues of all parties, never belong to any party, always oppose privileged classes and public plunderers, never lack sympathy with the poor, always remain devoted to the public welfare, never be satisfied with merely printing news, always be drastically independent, never be afraid to attack wrong, whether by predatory plutocracy or predatory poverty.

Our Republic and its press will rise or fall together," Pulitzer wrote. "An able, disinterested, public-spirited press, with trained intelligence to know the right and courage to do it, can preserve that public virtue without which popular government is a sham and a mockery. A cynical, mercenary, demagogic press will produce in time a people as base as itself. The power to mould the future of the Republic will be in the hands of the journalists of future generations.

Publicity, publicity, PUBLICITY is the greatest moral factor and force in our public life.

The Post-Dispatch will serve no party but the people; be no organ of Republicanism, but the organ of truth; will follow no causes bit its conclusions; will not support the Administration, but criticize it; will oppose all frauds and shams wherever or whatever they are; will advocate principles and ideas rather than prejudices and partisanship.

There is room in this great and growing city for a journal that is not only cheap but bright, not only bright but large, not only large but truly democratic-dedicated to the cause of the people rather than that of the purse potentates-devoted more to the news of the New than the Old World-that will expose all fraud and sham, fight all public evils and abuses-that will sever and battle for the people with earnest sincerity.