Fear, physical pain, and death are just part of the price Americans pay for the easy access of handguns. It is estimated that the total costs to Americans of gun violence (the vast majority of which involves handguns) is measured in tens of billions of dollars.3 In comparison, the wholesale value of the 1.3 million handguns manufactured in America in 1998 totaled only $370 million.

You can't get around the image of people shooting at people toprotect their stores and it working. This is damaging to the [guncontrol] movement.

Fear, physical pain, and death are just part of the price Americans pay for the easy access of handguns. It is estimated that the total costs to Americans of gun violence (the vast majority of which involves handguns) is measured in tens of billions of dollars.3 In comparison, the wholesale value of the 1.3 million handguns manufactured in America in 1998 totaled only $370 million.

... immediately call on Congress to pass far-reaching industry regulation like the Firearms Safety and Consumer Protection Act ... [which] would give the Treasury Department health and safety authority over the gun industry, and any rational regulator with that authority would ban handguns.

Assault weapons—just like armor-piercing bullets, machine guns, and plastic firearms—are a new topic. The weapons' menacing looks, coupled with the public's confusion over fully automatic machine guns versus semi-automatic assault weapons—anything that looks like a machine gun is assumed to be a machine gun—can only increase the chance of public support for restrictions on these weapons. In addition, few people can envision a practical use for these weapons.

Americans are ready to hate somebody -- and it's going to be the gun industry.

Today's N.R.A. is, in reality, nothing more than a gun industry trade association masquerading as a shooting sports foundation. The organization's agenda is increasingly focused on one goal: selling more guns.