Memory is like a spiderweb that catches new information. The more it catches, the bigger it grows. And the bigger it grows, the more it catches.

Growing up in the days when you still had to punch buttons to make a telephone call, I could recall the numbers of all my close friends and family. Today, I'm not sure if I know more than four phone numbers by heart. And that's probably more than most.

If you want to live a memorable life, you have to be the kind of person who remembers to remember.

Since at least the Middle Ages, philosophers and philologists have dreamed of curing natural languages of their flaws by constructing entirely new idioms according to orderly, logical principles.

When we first hear [a] word, we start putting these associational hooks into it that make it easier to fish it back out at some later date.

Sequencing - the careful striptease by which you reveal information to the reader - matters in an article, but it is absolutely essential to a book.

The more we remember, the better we are at processing the world. And the better we are at processing the world, the more we can remember about it.