Invented languages have often been created in tandem with entire invented universes, and most conlangers come to their craft by way of fantasy and science fiction.

If you were a medieval scholar reading a book, you knew that there was a reasonable likelihood you'd never see that particular text again, and so a high premium was placed on remembering what you read. You couldn't just pull a book off the shelf to consult it for a quote or an idea.

Some memorizers arbitrarily associate each playing card with a familiar person or object, so that the king of clubs is represented by, say, Tony Danza. The grand masters associate each card with a person, an action, or an object so that every group of three cards can be converted into a sentence.

If you want to make information stick, it's best to learn it, go away from it for a while, come back to it later, leave it behind again, and once again return to it - to engage with it deeply across time. Our memories naturally degrade, but each time you return to a memory, you reactivate its neural network and help to lock it in.

Back when I lived in Brooklyn, I'd sometimes take the Q train all the way out to Coney Island and back, and work on my laptop. There's something about pushy New Yorkers looking over your shoulder that really makes you produce sentences.

Jonah Lehrer is one of the most talented explainers of science that we’ve got. What a pleasure it is to follow his investigation of creativity and its sources. Imagine is his best book yet.

The fact that books today are mostly a string of words makes it easier to forget the text. With the impact of the iPad and the future of the book being up for re-imagination, I wonder whether we'll rediscover the importance of making texts richer visually.