When I created Buffy, I wanted to create a female icon, but I also wanted to be very careful to surround her with men that not only have no problem with the idea of a female leader, but were in fact engaged and even attracted to the idea.
Joss WhedonThe Hulk is like a haiku; you've got to find just the right words. I think, and I hope, we did that with The Avengers.
Joss WhedonI don't write just to be clever. But sometimes I do. And if you don't have an understanding of the language, then the way in which it's bent doesn't actually register. It's the old you-gotta-paint-like-them-before-you-can-paint-like-you thing.
Joss WhedonMaking 'The Avengers' was very important to me, but it was also extremely arduous. I missed my friends and I missed my home, so I decided to throw them all on camera, which is the only way I seem to know to relate to people.
Joss Whedon