The rules are very important in a horror movie.
If nothing we do matters... , then all that matters is what we do
Everyone has their first date and the object is to hide your flaws. And then you're in a relationship, and it's all about hiding your disappointment. And then, once you're married, it's about hiding your sins.
I cannot abide useless people.
Shiny, let's be bad guys!
Half of writing history is hiding the truth.