I think it's always important for academics to study popular culture, even if the thing they are studying is idiotic. If it's successful or made a dent in culture, then it is worthy of study to find out why.
Joss WhedonEverything we do really is just a little marker on the long road to death. And sometimes thatโs overwhelmingly depressing to me, and sometimes it makes me feel kinship and forgiveness. Weโve all got the same ending to the story. The way we make that story more elaborate, I got to respect.
Joss Whedon