You take people, you put them on a journey, you give them peril, you find out who they really are.

When you see these characters like Captain America or Thor, laughing at their own situation or about how strange they are, then you are able to accept more readily that it's fine to wear a cape. You can also accept that it's fine to be enormous and green, or to shoot arrows at aliens racing through the sky. It all makes sense if you've been able to laugh at it and with it.

I'm not great at fear. I made the least frightening vampire show ever on TV. I'm pretty much good at heroic narratives and making people laugh, and that's pretty much it.

When you’re telling a story, you’re trying to connect to people in a particular way … The way in which you guys have inhabited this world, this universe, has made you part of it, part of the story. You are living in Firefly. When I see you guys, I don’t think the show is off the air. I don’t think there’s a show; I think that’s what the world is like. … The story is our lives.

Scramblers deactivated, then? Well here's some good news. You feel no pain. You will go straight to a hospital. Remember nothing of this place. And every time you hear the words "parsley", "intractable" or "longitude", you will vomit uncontrollably for forty-eight hours.

An audience who watches my shows knows who I am, knows that right when they think I'm going to make a joke, I'm going to blow something up, or during the worst peril, I'm going to have someone give someone a kiss - it's just going to happen.

Casting is storytelling.