When you’re telling a story, you’re trying to connect to people in a particular way … The way in which you guys have inhabited this world, this universe, has made you part of it, part of the story. You are living in Firefly. When I see you guys, I don’t think the show is off the air. I don’t think there’s a show; I think that’s what the world is like. … The story is our lives.
Joss WhedonApart from a couple that were just having fun with the concept and making fun of [Donald] Trump - like the one we did with Keegan Michael-Key - they really are little hero narratives. The whole "Save the Day" - it's called that, specifically, for a reason - ethos is there is this heroic act called voting. And the world is scary, and things are overwhelming, and there's a lot at stake.
Joss WhedonSmell is the most powerful trigger to the memory there is. A certain flower, or a-a whiff of smoke can bring up experiences long forgotten. Books smell musty and-and-and rich. The knowledge gained from a computer is a... it, uh, it has no-no texture, no-no context. It's-it's there and then it's gone. If it's to last, then-then the getting of knowledge should be, uh, tangible. It should be, um, smelly.
Joss WhedonAll worthy work is open to interpretations the author did not intend. Art isn't your pet -- it's your kid. It grows up and talks back to you.
Joss WhedonThe absolute favorite part of Comic-Con is seeing like a Mass Effect guy hanging out with a Sailor Moon, and they're just having a great time. Nerds, we love what we love with a passion and sometimes it's an angry passion, and to see that all sort of bleed out and everybody just connect.
Joss Whedon