Smell is the most powerful trigger to the memory there is. A certain flower, or a-a whiff of smoke can bring up experiences long forgotten. Books smell musty and-and-and rich. The knowledge gained from a computer is a... it, uh, it has no-no texture, no-no context. It's-it's there and then it's gone. If it's to last, then-then the getting of knowledge should be, uh, tangible. It should be, um, smelly.
Joss WhedonI still believe that even though 'The Empire Strikes Back' is better in innumerable ways than 'Star Wars,' 'Star Wars' wins.
Joss WhedonBeautiful revelations of power are often written by the guy who got kicked around and didnโt have any power.
Joss WhedonWhen I created Buffy, I wanted to create a female icon, but I also wanted to be very careful to surround her with men that not only have no problem with the idea of a female leader, but were in fact engaged and even attracted to the idea.
Joss WhedonThe networks have a particular agenda, a particular model and structure. It doesn't have anything to do with content. This is not a dis on them - they are a business model, run by business people.
Joss WhedonWe have things to say about Congress and all of that. I think we may have our magnum opus coming yet. It's a piece called "Leonard" that I'm very excited about, and I think we're going to see a side of Chris Pine that people haven't really seen yet. That's all I'm going to say, but I'm proud of it.
Joss Whedon