The Hulk is like a haiku; you've got to find just the right words. I think, and I hope, we did that with The Avengers.
Joss WhedonThe networks have a particular agenda, a particular model and structure. It doesn't have anything to do with content. This is not a dis on them - they are a business model, run by business people.
Joss WhedonI'll always protect what I'm working on. Which is why more and more of it is stuff only I can ruin.
Joss Whedon