I am a huge fan of what Marvel has established. But when they first came to me, Thor and Captain America were not even close to being finished. I thought to myself, 'Okay, you have all these moving parts, but how can you possibly bring them together?' Iron Man, Hulk, Thor and Captain America don't seem like they could co-exist, and ultimately that is what intrigued me and made me think, 'This can be done and this should be done.' You can't put these characters in a movie together without a certain amount of humor. It's an inoculation against the unreality.
Joss WhedonI think it's always important for academics to study popular culture, even if the thing they are studying is idiotic. If it's successful or made a dent in culture, then it is worthy of study to find out why.
Joss Whedon