One reason that the task of inventing manners is so difficult is that etiquette is folk custom, and people have emotional ties to the forms of their youth. That is why there is such hostility between generations in times of rapid change; their manners being different, each feels affronted by the other, taking even the most surface choices for challenges.
Judith MartinShame is the proper reaction when one has purposefully violated the accepted behavior of society. Inflicting it is etiquette's response when its rules are disobeyed. The law has all kinds of nasty ways of retaliating when it is disregarded, but etiquette has only a sense of social shame to deter people from treating others in ways they know are wrong. So naturally Miss Manners wants to maintain the sense of shame. Some forms of discomfort are fully justified, and the person who feels shame ought to be dealing with removing its causes rather than seeking to relieve the symptoms.
Judith MartinThe etiquette question that troubles so many fastidious people New Year's Day is: How am I ever going to face those people again?
Judith Martin