Losing is the price we pay for living. It is also the source of much of our growth and gain.

Serious skeptics, true believers, and seekers of every stripe will want to read Mitch Horowitz's vibrant, probing, and richly researched account of the impact of the positive-thinking movement on every aspect of American life today. Filled with a cast of remarkable characters and many lively tales, One Simple Idea is a readable, responsible examination of the limits and possibilities of mind-power as a source of constructive transformation.

Friends broaden our horizons. They serve as new models with whom we can identify. They allow us to be ourselves-and accept us that way. They enhance our self-esteem because they think we're okay, because we matter to them. And because they matter to us-for various reasons, at various levels of intensity-they enrich the quality of our emotional life.

I don't intend to stop showing a little cleavage. Nor do I intend to stop flashing a little thigh.

Control cannot be called conscience until we are able to take it inside us and make it our own, until--in spite of the fact that the wrongs we have done or imagined will never be punished or known--we nonetheless feel that the clutch in the stomach, that chill upon the soul, that self-inflicted misery called guilt.

There is a time in our life when we need to strut our stuff and groove on grandiosity, when we need to be viewed as remarkable and rare, when we need to exhibit ourself in front of a mirror that reflects our self-admiration, when we need a parent to function as that mirror.

Passionate investment leaves us vulnerable to loss. And sometimes, no matter how clever we are, we must lose.