I have the best of both worlds. I have all the accolades that come with something like that video, but I don't have people stopping me on the street and being like, "Oh, my God, dance for me." I have probably only been recognized three or four times flat out - someone saying, "Are you the Evolution of Dance guy?"
Judson LaipplyFor a lot of people, when something happens that gives them 15 minutes of fame, they try to create something new out of that. I was really fortunate. For a professional speaker, it is all about press, publicity and PR, so to get that much free publicity ... it made life a lot easier.
Judson LaipplyI think the biggest lesson to be learned is that it is almost impossible to just throw a logo on a video. A lot of people think that if you make a really popular video, I can get Pepsi to put a little logo on there and they will pay me a lot of money. We wanted to create something that wasn't just a "slap a logo on the video."
Judson LaipplyI actually cut out some frames and kind of gave it a little grainier look so it looks a lot more like the first one. I think that is really important. Especially from user-generated content, people don't want overproduced-looking videos.
Judson LaipplyI have the best of both worlds. I have all the accolades that come with something like that video, but I don't have people stopping me on the street and being like, "Oh, my God, dance for me." I have probably only been recognized three or four times flat out - someone saying, "Are you the Evolution of Dance guy?"
Judson Laipply