The simplest and clearest motivation for taking animal welfare seriously is the recognition that pain is in and of itself a bad thing, and that to inflict significant amounts of it unnecessarily is wrong.
Julian BagginiProgress is more of a challenge for the cynic but also more important and urgent, since for the optimist things aren't that bad and are bound to get better anyway.
Julian BagginiIf I'm a CEO and I say, 'Misogyny will not be tolerated', that's a more powerful statement than 'It is my sincere hope and our intention to eradicate misogyny from this company'. Sometimes saying things in that more categorical form, has a real function. Although, if you dig beneath it, it is actually one of J.L. Austin's illocutionary acts; you're trying to make something happen rather than describing something already happened. The fact that it has the grammatical form of a description is fine.
Julian BagginiThis is the deal: we are happy to single out people as superior just as long as they don't accept the description themselves. We want heroes and idols but we also want egalitarianism and that requires proclamations of humility from our Gods.
Julian BagginiMany people are never happier than when they get the opportunity to complain, while others are deeply unhappy with how things are but just accept the fact. Complaint occurs when we refuse to accept that things are wrong and we do something about it, even if that something is simply articulating our unease.
Julian Baggini