Justin Broadrick has stated that the drum machine sound was heavily influenced by hip hop artists in the late 80s, particularly the beat on โChristbait Risingโ which Broadrick was quoted as saying, โIt was my attempt at copying the rhythm sample on 'Microphone Fiend' by Eric B & Rakimโ.
Justin BroadrickI'm always interested in very, very futuristic music and bridging the gap between the physicality of organic guitar music and trying to translate that into something electronic is really fascinating.
Justin BroadrickUltimately I live in the now with artistic creation, not what could or could not be in the future, if a creation appears timeless in somebody's opinion, it won't in others, that's not for me to guess.
Justin BroadrickElectronic music, for me, has been the only real pioneering music that actually does push boundaries and is constantly futuristic.
Justin BroadrickI do feel as if my own music as quite flawed, and it's that frailty or lack of technical proficiency that goes hand-in-hand with some sort of professionalism.
Justin BroadrickAs a label I don't care about piracy. I want the music that we [my band] love to be heard by as many people as possible. The more people like the music we put out, the better the label and artists will do. If anyone genuinely likes what we do they will find us, buy our vinyl or come to see the artists play live.
Justin Broadrick