One of the best ways to convince someone is to use a telling example, a story, a narrative. When Steve Jobs announced a new product, he told a story, exzlaining how a product would change the world as we know it. He turned Apple into a story whose challenges and adventures you want to hear about.

Researchers have compared brain scans of those people who are making money to those high on cocaine and found that them to be almost identical. Money has a biological and psychological effect on us.

Money is really like blood. You need it to live but it isn't the point of life.

On a biological level, the brain registers money as something valuable - even a dollar bill which has no intrinsic value, it's just paper.

It's a Wonderful Life. This film illustrates that if you treat your customers with respect, they will recognize you and even help when you're most in need.

People have tried to control other people by trapping them with debt. A loan can become a harmful and dangerous weapon.

Just the idea of making money can increase your skin conductancy, meaning there's a current of excitement.