One of the best ways to convince someone is to use a telling example, a story, a narrative. When Steve Jobs announced a new product, he told a story, exzlaining how a product would change the world as we know it. He turned Apple into a story whose challenges and adventures you want to hear about.

Researchers have compared brain scans of those people who are making money to those high on cocaine and found that them to be almost identical. Money has a biological and psychological effect on us.

For the last several decades, there was a prevailing belief among traditional economists that the markets were rational and self-correcting. Alan Greenspan advocated this view. But the 2008 financial crisis showed that this view is incorrect, and Greenspan eventually admitted as much.

When you go to a Japense wedding, make sure that you tie the ribbon on the present tightly because if you don't, you may imply that you don't think the marriage will last.

Social standing and reptuation has always mattered, but now it 's happening on a global basis.

Just the idea of making money can increase your skin conductancy, meaning there's a current of excitement.

Researchers have found that identical twins who have been separated for long periods of time actually invest in a similar manner. Biology really does affect how we spend money.