One of the best ways to convince someone is to use a telling example, a story, a narrative. When Steve Jobs announced a new product, he told a story, exzlaining how a product would change the world as we know it. He turned Apple into a story whose challenges and adventures you want to hear about.

In some cultures, when you give someone a gift, it's expected that they will pass it on. This seems like a peculiar practice in the West, but in many other societies, a gift has a spirit. If you try to possess the gift, you remove its spirit as a gift.

Persistence. Change doesn't happen overnight. You have to stay with it. Rosa Parks helped start the Civil Rights movement in earnest in 1955. Then it was nearly a decade until the Civil Rights Act was passed.

After Hurricane Katrina, I wanted to go back to New Orleans to help musicians return to the city. But Andrew Young advised me, "If you want to help people, go work at an investment bank." His contrarian advice opened my eyes to the importance of capital. "Learn how to make some money before you give it away." I learned that you can bring about good in the world especially if you have a paycheck.

Gone is the day where you work at a job for thirty years and retire. Millennials jump around and switch careers. I think it's important for CEOs to highlight career mobility within a company, so that employees don't get bored and continue to be stimulated.

For the last several decades, there was a prevailing belief among traditional economists that the markets were rational and self-correcting. Alan Greenspan advocated this view. But the 2008 financial crisis showed that this view is incorrect, and Greenspan eventually admitted as much.

In essence, money gives us the calories we need to survive. Over time, we became aware that exchange and cooperation increase our chances for survival. Eventually we create tools to facilitate trade. One of these tools is called money.