Overconsumption is the mother of all environmental problems. For the first time in the history of capitalism, consumption itself has become controversial.

Overconsumption is the mother of all environmental problems. For the first time in the history of capitalism, consumption itself has become controversial.

I believe that one of the most powerful things of all is aesthetics.

People have tried all kinds of ways to fix things, like electing Obama and having a debate about decreasing the power of corporations. Then the Supreme Court gives them personhood with the Citizens United decision. You realize that no matter what you do, who you elect, how wonderful your article is, how eloquently you speak on CNN, none of it will make a difference. Ultimately, the only choice is a revolution that pulls off a soft regime change.

In the Soviet Union you weren't allowed to speak out against the government. In the US you cannot speak out against sponsors.

People look at the future and see a black hole. They look at climate change and see an ecological crisis. They look at their leaders corrupted by money and see a political crisis. They wonder if they'll ever be able to pay off their student loan or own a house. Given this ecological, political and financial crisis, what they want is a different future. Their fundamental demand is a different regime to provide that future.

The story in America was a vibrant, bottoms-up democracy subverted by corporations and financial speculators. Those people now control much of the narrative. They also control the congressmen and the legislation that's passed in Washington. So we felt that America had become a corporate state and soft regime change was necessary. That was the concept that got us excited. Then we started thinking about ways to spark it.