I think what Kanye West is going to mean is something similar to what Steve Jobs means. I am undoubtedly, you know, Steve of Internet, downtown, fashion, culture. Period. By a long jump. I honestly feel that because Steve has passed, you know, it's like when Biggie passed and Jay-Z was allowed to become Jay-Z.
Kanye WestWhenever you get deja vu that means you're on the right path. I get it, like, more than ten times a year.
Kanye WestWe've been sold a concept of joy through advertising. It was somehow sold to us through a Gucci bag or something.
Kanye WestStarting now, you're just starting to see a glimmer of what the idea of West will mean. So right now, at this age and with this visibility and with the skill sets that Kim is now giving me, I think I have a good chance of success in building something that has longevity, high integrity, high success rate, and is very fulfilling, not only for me creatively but also in adding fulfillment to people's lives. Adding ease. Adding wonder. Adding magic.
Kanye West