There would have been no Beats deal without the Samsung deal. It showed the number one company the importance of connecting with culture.
Kanye WestI think thatโs a responsibility that I have, to push possibilities, to show people, this is the level that things could be at. So when you get something that has the name Kanye West on it, itโs supposed to be pushing the furthest possibilities. I will be the leader of a company that ends up being worth billions of dollars, because I got the answers. I understand culture. I am the nucleus.
Kanye West