I'm on the pursuit of awesomeness, excellence is the bare minimum.

Benjamin Franklin didnt win 21 Grammys right?

I just close my eyes and act like I'm a 3-year-old. I try to get as close to a childlike level as possible because we were all artists back then. So you just close your eyes and think back to when you were as young as you can remember and had the least barriers to your creativity.

For me giving up is way harder than trying.

I think that’s a responsibility that I have, to push possibilities, to show people, this is the level that things could be at. So when you get something that has the name Kanye West on it, it’s supposed to be pushing the furthest possibilities. I will be the leader of a company that ends up being worth billions of dollars, because I got the answers. I understand culture. I am the nucleus.

I know I wasn't allowed to go to fashion school; I can't cut a dress like Galliano, right? But I had enough wherewithal to go to that studio on my first collection and bring Kim, [stylist] Christine Centenera, Ian Connor, Theophilus London, Virgil Abloh...they all came down to [Vetements/Balenciaga designer] Demna Gvasalia's studio that night and hung out.

Ralph Lauren was borin' before I wore him.