"Dark Fantasy" was my long, backhanded apology. You know how people give a backhanded compliment? It was a backhanded apology. It was like, all these raps, all these sonic acrobatics. I was like: "Let me show you guys what I can do, and please accept me back. You want to have me on your shelves."
Kanye WestKris [Jenner] and the family, they have the power of communication. This is the number one communications company.
Kanye West