Brands are selling our self-esteem back to us, through association. We need to own our brands.

I've had meetings where a guy actually told me, "What we're trying to figure out is how we can control you." In the meeting, to me! Why do you want to control me?

Like, I want the world to be better! All I want is positive! All I want is dopeness! Why would you want to control that?

I'm a pop enigma. I live and breathe every element in life. I rock a bespoke suit and I go to Harold's for fried chicken. It's all these things at once, because, as a taste maker, I find the best of everything.

Pharrell has always been my style idol.

Rap is the new rock 'n' roll. We the real rock stars, and I'm the biggest of all of them. I'm the No. 1 rock star on the planet.

Don't say you don't know! It's because of Kim. Meaning there's no photo that I would have put up by myself, or next to one of my smarty friends, that would have got that amount of likes. So now you take this photo that has that amount of likes, and it has a flower wall from the same guy who does the Lanvin shows, and it has a couture Givenchy dress and Givenchy tuxedo in it. That's the point. Now the thing that is the most popular is also communicating the highest level of creativity. The concept of Kimye has more cultural significance than what Page Six could write.