I want industrial design to be a public subject. I want people to love objects the way they love clothing.

Why are we here on earth? To create. It's in our nature.

Objects do not have meaning. But if an object is thoughtful we project meaning onto it in daily life.

We control the machine. At one point the machine controlled us.

I want industrial design to be a public subject. I want people to love objects the way they love clothing.

My real desire is to see people live in the modus of our time, to participate in the contemporary world, to release themselves from nostalgia, antiquated traditions, old rituals, meaningless kitsch and meaningless paradigms.

We should tell more young designers not to worry about what they're going to do with their design careers. They should start their own brands. Designers should create their own beautiful brands that can change the world.