Business is the economic engine of our Western culture, and if it could be transformed to truly serve nature as well as ourselves, it could become essential to our rescue.

Business is the economic engine of our Western culture, and if it could be transformed to truly serve nature as well as ourselves, it could become essential to our rescue.

Fairness is an efficiency parameter if we look at the whole global civilization. It is not an efficient way of meeting human needs if one billion people starve while another billion have excess. It would be more efficient to distribute resources so that at least vital needs were met everywhere. Otherwise, for example, if kids are starving somewhere, dad goes out to slash and burn the rain forest to feed them - and so would I if my kids were dying. And this kind of destruction is everyone's problem, because we live in the same ecosphere.

If we think systematically, we will stop asking, How much is nature worth? We will know that we are a piece of nature ourselves.

I don't believe that the solutions in society will come from the left or the right or the north or the south. They will come from islands within those organizations, islands of people with integrity who want to do something.