Ninety-nine percent of everyday things are things we don't need - that goes for regular visits to the hairdresser just as it does for clothing. What would it mean if we all consumed 20 percent less? It would be catastrophic. It would mean 20 percent less jobs, 20 percent less taxes, 20 percent less money for schools, doctors, roads. The global economy would collapse.

No company in the world would be satisfied with less sales, less customers or less jobs just because it's supposed to be good for the environment.

Ninety-nine percent of everyday things are things we don't need - that goes for regular visits to the hairdresser just as it does for clothing. What would it mean if we all consumed 20 percent less? It would be catastrophic. It would mean 20 percent less jobs, 20 percent less taxes, 20 percent less money for schools, doctors, roads. The global economy would collapse.

We [H&M] believe that growth, profit and sustainability are not contradictory. Our ambition is to be a fair and profitable company, because otherwise we couldn't open any new stores, we couldn't produce new designs and no new jobs would be created. H&M would soon cease to exist.