Chanel is composed of only a few elements, white camellias, quilted bags and Austrian doorman's jackets, pearls, chains, shoes with black toes. I use these elements like notes to play with.

I like to reinvent myself — it’s part of my job.

A sense of humour and a little lack of respect: That's what you need to make a legend survive.

I'm rather pro-prostitution, I admire people who do it. It can't be much fun. Thank goodness for it. People need relief or they become murderers.

Fashion does not have to prove that it is serious. It is the proof that intelligent frivolity can be something creative and positive

My sisters were sent away because my mother thought they were boring. I was not boring.

What I do Coco would have hated. The label has an image and it's up to me to update it. I do what she never did. I had to find my mark. I had to go from what Chanel was to what it should be, could be, what it had been to something else.