Logos and branding are so important. In a big part of the world, people cannot read French or English--but are great in remembering signs.

Only the minute and the future are interesting in fashion.

Beauty—or the desire to be beautiful—is in itself a dangerous motivation. Someone (I forgot who) once said, ‘Does the person who loves someone for their beauty really love them?’ So don’t focus on beauty ... a respectable appearance is sufficient to make people more interested in your soul. It is the sum of our experiences that makes us interesting, and having been through a time in your life in which you were in a bad place (or what you perceived as a bad place) physically, can be useful. It can even be necessary.

The importance of logo into today's fashion is un! be! Lievable!

I design like I breathe. You don't ask to breathe. It just happens

I had an interview once with some German journalist - some horrible, ugly woman. It was in the early days after the communists - maybe a week after - and she wore a yellow sweater that was kind of see-through. She had huge tits and a huge black bra, and she said to me, "It's impolite; remove your glasses." I said, "Do I ask you to remove your bra?"

You cannot fight against it. There's a price you have to pay for fame, and people who don't want to pay that price can get in trouble. I accepted the idea of celebrity because of a French expression: 'You cannot have the butter and the money for the butter.'