If you really want to diminish a candidate, depict him as the foil of his handler. This is as old in American politics as politics itself.
Karl RoveLife is rough for a lot of people. Some people live in greater material circumstances than others, but life is rough for everybody.
Karl RoveNow is the time to be bold. It is easy when the wind is at your back. But the real test is now when the wind is in our face. That's when we find out if we are tough enough. Inspired enough, committed enough.
Karl RoveAnd I think there's something about conservatives frankly - and the Left, when it comes to their channels of persuasion, are unpersuasive. They are, most of them are hate-filled, obscenity-clogged rants of anger and hatred.
Karl RoveOne of the great things about America is that we have the freedom to worship or not worship as we please. It doesn't matter whether you're a Christian, Jew, Muslim. It doesn't matter whether you're an evangelical or a Catholic or a moderate Jew. You're entitled to worship - or an agnostic or atheist.
Karl Rove