The effective strategies in politics are ones that are so clear and obvious that people can grasp it.
Karl RoveThere is a difference between Senator Obama and Senator McCain. Senator Obama believes that the government ought to be able to take as much as it thinks it needs from anybody.
Karl RoveOur [Republicans'] object is to avoid having stupid candidates who can't win general elections, who are undisciplined, can't raise money, aren't putting together the support necessary to win a general election campaign, because this money is too difficult to raise to be spending it on behalf of candidates who have little chance of winning in a general election.
Karl RoveAt the core, we are dealing with two parties that have fundamentally different views of the world.
Karl Rove