Makeup is part of my daily routine. It's the time in my mornings when I can concentrate on me, and me alone. Giving yourself the kind of attention is so important - and is something that is definitely glossed over by to many women
Kat Von DYou know, for a long time being a heavily tattooed woman was viewed as something gross, or you're either a criminal or a drug addict. It feels good to be a good representation of the art form versus being the token tattoo girl. I'm just glad that people even consider it to be sexy, because I think I'm just a big nerd so it works out.
Kat Von DNot only is it important for me to create a 100% cruelty-free brand, but also send out a very clear message to both consumers and companies out there: testing on animals in the name of beauty is cruel and unnecessary.
Kat Von DThere's so much more work that goes into developing a makeup line than one would imagine. Personally, I like to be involved in the entire creative process - everything from art direction, collection concepts, formula testing, packaging artwork, to naming the shades and also the marketing side of things.
Kat Von D