Not only is it important for me to create a 100% cruelty-free brand, but also send out a very clear message to both consumers and companies out there: testing on animals in the name of beauty is cruel and unnecessary.
Kat Von DLike everyone else, I was born naked and screaming, waiting for my life to write itself on my skin.
Kat Von DExpress yourself through your art - whether itโs your drawings in a sketchpad, tattoos on your skin, the shade of your lipstick, or the clothes that you wear.
Kat Von DThere's so much more work that goes into developing a makeup line than one would imagine. Personally, I like to be involved in the entire creative process - everything from art direction, collection concepts, formula testing, packaging artwork, to naming the shades and also the marketing side of things.
Kat Von D