There's so much more work that goes into developing a makeup line than one would imagine. Personally, I like to be involved in the entire creative process - everything from art direction, collection concepts, formula testing, packaging artwork, to naming the shades and also the marketing side of things.
Kat Von DMakeup is part of my daily routine. It's the time in my mornings when I can concentrate on me, and me alone. Giving yourself the kind of attention is so important - and is something that is definitely glossed over by to many women
Kat Von DStrength doesn't necessarily come from resisting fear, weakness, or any other feeling and overcoming it. Strength comes from looking at those things straight on--and accepting them as they really are.
Kat Von D