It's fantastic to be known as a company that responds quickly to users, shares great resources and friendly banter with them over Twitter, and forges relationships on Pinterest, Facebook, and every other social media site out there.
Kathryn MinshewOne of the top causes of startup death - right after cofounder problems - is building something no one wants.
Kathryn MinshewMuch-derided chick lit, chick flicks, and chick magazines have left ambitious women in a bind. Why is it that I, a young woman, can read GQ, enjoy Fight Club, and subscribe to Thrillist, while the idea of a guy doing the same with Glamour, 27 Dresses and Daily Candy is nearly unheard of?
Kathryn MinshewThe best cover letters I've read are from people who have a passion for my company, and can make that passion come to life on a page. The letters that make me say, 'Yes! This person really gets it.' Because, at the end of the day, I want to hire people who already get it. Most hiring managers do.
Kathryn MinshewEven your most talented employees have room for growth in some area, and you're doing your employee a disservice if the sum of your review is: 'You're great!' No matter how talented the employee, think of ways he could grow towards the position he might want to hold two, five, or 10 years down the line.
Kathryn Minshew