Sure, it's fun to chat with people with interesting backgrounds who seem to have a passion for your company. But a job interview is not a friendly chat. You need to determine whether candidates, can they really do the job. So ask them to prove it.
Kathryn MinshewThe best cover letters I've read are from people who have a passion for my company, and can make that passion come to life on a page. The letters that make me say, 'Yes! This person really gets it.' Because, at the end of the day, I want to hire people who already get it. Most hiring managers do.
Kathryn MinshewKeeping a 'CEO blog' or 'founder's blog' can be a great platform for engaging your users in a nontraditional way, reaching people outside of your product pitch and building rapport without selling them anything except a belief in your ideas.
Kathryn Minshew