Understanding your employee's perspective can go a long way towards increasing productivity and happiness.

Keeping a 'CEO blog' or 'founder's blog' can be a great platform for engaging your users in a nontraditional way, reaching people outside of your product pitch and building rapport without selling them anything except a belief in your ideas.

So many of my rookie mistakes could have been avoided by first-hand exposure to other, more experienced technology entrepreneurs.

We knew when we started the Daily Muse, we wanted a recruiting-focused business model rather than an advertising-focused one. We felt like publishers were being forced to go to more and more extreme lengths to monetize through advertising.

I am a big advocate for having an open discussion about team norms and preferences. At The Muse, some of us like to start working at 7:30 A.M. Others focus best from 10 P.M. to 2 A.M. Create a culture where it's acceptable not to be working when someone else is working.

I've learned I'm rarely able to stay at home and not work. If I try to 'just sit on my couch for a little while,' I am going to grab my laptop and just knock out a few more emails, or start sketching up some product ideas for TheMuse.com. So when I want time off, I schedule dinners out, movie outings, and on occasion a flight lesson from Groupon.

One of the top causes of startup death - right after cofounder problems - is building something no one wants.