People under the influence of cults is similar to that we observe in addicts. Typical behaviour for both includes draining bank accounts, neglecting children, destroying relations with family and losing interest in anything except the drug or cult.
Keith HensonCults, or related social movements such as the Taliban in Afghanistan, result in massive military expenses.
Keith HensonAnyone who has ever had the feeling of being higher than a kite after giving a public speech is well aware of the effects of attention.
Keith HensonPeople repeat behaviour that leads to flooding their brains with pleasurable chemicals. The short-term reward loop acts over hours to years, and the long-term reproductive success loop over generations.
Keith Henson