Children do not have to learn that streets are dangerous places by potentially fatal trial and error.

Successful cult memes induce intense social interaction behaviour between cult members. This trips the attention detectors.

People can undergo a sudden change of thinking and loyalties under threat of death or intense social pressure and isolation from friends and family.

Fighting hard to protect yourself and your relatives is good for your genes, but when captured and escape is not possible, giving up short of dying and making the best you can of the new situation is also good for your genes.

Could people be trained to be less gullible? Or are you as stuck with gullibility as you are with skin colour?

If anyone wonders why the airlines are not doing well it is because flying has been made such an unpleasant and degrading experience.

Attention is the way social primates measure status. It is highly rewarding because it causes the release of brain chemicals such as dopamine and endorphins.